The Calendar Poster was a popular form of advertising in the early twentieth century China, especially during the 1930s which was a time of comparative stability and affluence with a bourgeoisie that had expensive foreign tastes. 

These Calendar Posters often featured models - both idealized Western girls as well as famous Chinese movie actresses - posing prettily in elegant cheongsams against the backdrop of idealized gardens or home settings, selling everything from medicine to cigarettes, beer to toiletries.  These Calendar Girls or Shanghai Girls, as they were known by, were considered the height of fashion in their time.

In our 1930 collection, we bring back the popular Shanghai Girls of the 1930s China.  Details right down to the cardstock have been taken into account to ensure that an overall nostalgic feel is achieved in the designs.  This collection of all-purpose greeting cards is left blank inside for a personal message.

It is not unfamiliar to most of us that we can communicate using the language of flowers.  The language of flowers, or floriography, is a set of meanings and symbolism given to flowers based on a combination of folklore, literature, mythology, religion and the physical characteristics of plants.

The symbolic use of flowers dates back to antiquity but it was during the Victorian era that floriography reached its height of popularity.  Many dictionaries on the symbolism and meanings of flowers were published during this time and the Victorians used flowers as a silent language to communicate many sentiments that the propriety of the times would not normally allow.